Design Paradigms Design and technology analysis for UK product teams.

Design Paradigms

Design and technology analysis for UK product teams.

Latest Articles

Beyond the Audit Certificate: Why Accessibility Conformance Is Failing Disabled Users
Accessibility

Beyond the Audit Certificate: Why Accessibility Conformance Is Failing Disabled Users

UK product teams are producing more accessibility evidence than ever, while disabled users continue to abandon journeys that pass every check. This analysis examines how WCAG conformance became a proxy for quality, why public-sector monitoring and fintech authentication flows keep exposing the gap, and what a research paradigm built around lived usability would require.
After the Dark Pattern: Rebuilding UK Checkout UX for the DMCC Act
E-commerce

After the Dark Pattern: Rebuilding UK Checkout UX for the DMCC Act

The Digital Markets, Competition and Consumers Act has turned familiar conversion tactics into defined legal exposure, with direct CMA enforcement and turnover-based fines. A practical guide to the urgency cues, drip pricing and subscription mechanics UK retail teams must redesign — and the patterns that hold conversion without them.